MICHAEL KORS GIVES VIEWERS “ALL ACCESS, ALL ANGLES” FOR NEW YORK FASHION WEEK FALL 2013 SHOW
Michael Kors is pleased to announce ALL ACCESS, ALL ANGLES, a 360° experience designed to give viewers an immersive and kaleidoscopic look at the Michael Kors fashion show. The experience has been conceived to present the show from multiple points of view—all insider and many in real time—including backstage with makeup artists, on deck with models and in the front row with the editors.
ALL ACCESS, ALL ANGLES will culminate in a live stream of the Michael Kors Fall 2013 runway show, which takes place at the Lincoln Center Theatre in New York City on February 13, 2013. The live stream, also viewable on mobile and tablet devices, will begin just before 10:00 AM (EST), airing live pre-show activity within the theater before the models take to the runway. Fans can visit live.michaelkors.com to RSVP to the event and receive show reminders leading up to the presentation.
“Nothing makes me happier than being able to share my show with the world,” says Kors. “A fashion show is a unique experience—it’s the clothes, of course, but also the music, the models, the crowd, the buzz. It’s something everyone should experience, so we’re going to bring everyone to the theater!”
The ALL ACCESS, ALL ANGLES experience begins a week before the show on Destination Kors, the brand’s lifestyle site, with new editorial features centered on the show and New York Fashion Week. One-on-one conversations with such fashion personalities as model Karmen Pedaru, makeup artist Dick Page, DJ Michel Gaubert, Marie Claire Fashion Director Nina Garcia and more will be posted daily. Michael Kors will offer his own unique “angle” to visitors, sharing his pre-show preparation. Backstage photos, videos and other exclusive content will be featured across the brand’s social platforms, including Facebook, Twitter and Instagram, all unified by the hashtag #AllAccessKors.
For more information, please visit the following:
Michael Kors on Facebook: http://www.facebook.com/michaelkors
@MichaelKors on Twitter: http://twitter.com/michaelkors
@MichaelKors on Instagram: http://instagrid.me/michaelkors (and via mobile)
Michael Kors on Pinterest: http://pinterest.com/michaelkors.com
Join the conversation: #AllAccessKors
About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products through his Michael Kors, KORS Michael Kors and MICHAEL Michael Kors labels, including accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.
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