Frye x Vogue
By Emily Burnette
Step off of the busy, bustling streets of SoHo into a chic, wooden, and equally bustling space: The Frye Company. Known for their feeling of worn-in leather boots, this gorgeous store hosted an exclusive event with Vogue showcasing their Fall/Winter collection.
Guests of Vogue, Frye employees, bloggers, and influencers sipped on (rather strong) “Frye Mules” of whiskey, lime juice, and ginger beer while mini warm grilled cheeses were passed around. The DJ had the crowd lively and enjoying themselves while many networked and tried on the new collection.
The mainstay of the collection, not surprisingly, was boots: from hiking, to OTK, to shearling, with cute accessories like furry pom-pom beanies, cross-body bags, and small leather goods.
The boot company has expanded, still touching on their original principles, but also enveloping fashion booties, ballet flats, sneakers and heels!
To shop the new collection, click here: http://www.thefryecompany.com.